27K Publishing · OnePage Tools

Craft Price Wizard

Price with confidence, not guesswork.

Calculate profitable prices for handmade products, custom orders, craft fairs, Etsy shops, and creative businesses in minutes.

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What type of maker are you?

Every option uses the same smart calculator below — this just helps us tailor tips for you down the road.

Materials

Everything that went into the product — fabric, wood, wire, wax, filament, findings, anything you bought to make this piece.

Total Material Cost: $0.00

Labor

Your time has value. Don't forget to pay yourself.

Total Labor Cost: $0.00

Overhead

Business expenses such as electricity, software subscriptions, tools, machine maintenance, packaging supplies, website costs, and other ongoing expenses.

Overhead Cost: $0.00

Where are you selling?

Etsy charges a 6.5% transaction fee plus about 3% payment processing.

Shipping

Include shipping costs if you offer free shipping.

Profit margin

This is what you keep, on top of covering every cost above.

Suggested Selling Price

Your handmade item

Recommended Price

Minimum

$0.00

Sustainable break-even, plus a small profit

Recommended

Your target business price

Premium

$0.00

Higher-end positioning

Where the recommended price goes

Use your browser's print dialog and choose "Save as PDF" to keep a copy.

Free Handmade Pricing Workbook

Download our free workbook and learn how successful makers price with confidence.

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Pricing questions, answered

How do I price handmade items?

Add up your materials, pay yourself an hourly wage for your time, add a slice for overhead, factor in marketplace fees and shipping, then build in a profit margin. That's exactly what the calculator above does live as you type.

Should I charge for my time?

Yes, always. Your time and skill are part of the product, not a favor. Skipping labor is one of the most common ways makers accidentally work for free.

What hourly rate should I use?

Many makers start around $15–$25 an hour and adjust for skill level, experience, and how specialized the work is. Pick a number you can stand behind and stay consistent.

What profit margin is good?

A healthy starting range is 30–50%. Margins under 15% leave little cushion for slow months, mistakes, or reinvesting in your craft.

How do Etsy fees affect pricing?

Etsy charges roughly 6.5% in transaction fees plus about 3% for payment processing. Both come out of your sale price, so your price needs to be built to absorb them.

Why am I losing money even when I make sales?

Usually it means the original price was a guess rather than real math — often missing labor, overhead, or fees. More sales at an underpriced rate just means more lost money, faster.

What is wholesale pricing?

Wholesale is the discounted price you offer when a shop buys in bulk to resell. It's typically about half your retail price, which is why keeping costs lean matters even more at wholesale.

How do I stop undercharging?

Price from real numbers instead of what feels comfortable, revisit pricing as costs change, and remember: a fair price isn't a discount you owe anyone. It's what keeps your creative work sustainable.